the annual Black Weekend is just around the corner - a not entirely uncontroversial event. We, the founders of Ryzon, and our team have also thought hard about how we, as a startup, would like to deal with this occasion.
As the founder of a company whose actions are strongly based on values such as sustainability, responsibility and honesty, the thought of the annual discount battle initially triggers negative feelings in us. After all, the Black Weekend has only one goal: to boost consumption in already saturated markets. Millions of people around the world are buying things they don't actually need this weekend in the face of extreme discounts.
From the point of view of a startup, however, the whole thing is a double-edged sword and has led to an intensive discussion with us. Because we are still at the beginning of our journey. We love working in our small team. We love being extremely well connected, sharing the same passion and tackling things together. At the same time, we always have to face certain challenges at this stage - especially with regard to ordering and storing our products. Without large investors and with limited financial resources, precise planning is required here. Because we only ever want to produce as much as we actually sell in a certain period. Our prices are determined by the precise production, the materials and technologies used and then calculated so carefully that there is no artificial margin. However, this also means that we cannot – and do not want to – offer regular discounts. In return, you get high-quality products at a permanently fair price-performance ratio, which we ourselves are 100% convinced of.
Despite careful planning, fluctuations in demand can of course occur. This has been particularly the case in recent months. The Corona situation has changed purchasing behavior abruptly: some of our products were in demand in much larger quantities than we had calculated. This has led to you probably wondering about sold-out items at one time or another. At the same time, there was hardly any demand for other products, which are otherwise among our best-selling items and which we had therefore also produced in larger quantities.
That's why we decided to offer a Ryzon sale during Black Weekend this year. This decision has been carefully considered after some back and forth, because it will help us as a company to build a stable base and get a little closer to our vision. We want to develop the best performance clothing and use our resources to sustainably work towards a better and fairer world.
We took another lesson from the Black Weekend discussion: we want to encourage responsible buying behavior. On the one hand, this means consciously buying products that have been manufactured under fair conditions - fair to people, animals and the environment. On the other hand, it also means only buying as much as you really need. That's how it should be with the upcoming Ryzon sale.
In order to set an example for humanity together with our community, all proceeds from the sale of our face masks during the Ryzon sale go to the United In Humanity Project. We have already been able to support these concrete actions in the past. Let's continue to give meaning to the word solidarity together.
Mario, Fabian and Markus